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Hawkers brand

Media Assets

In case you couldn’t tell from our Instagram profile, we’re a pretty fun crew. The Hawkers Asian Street Food brand is built on vibrancy, authenticity, and most of all, fun.

Want to take a peek inside our creative brains? Enter at your own risk and explore below for a look at how we handcrafted the Hawkers brand from the ground up. Have a few Q’s? That’s cool too. We have the A’s. Shoot ‘em over to media@eathawkers.com.

For interviews, additional images, and media requests, please email media@eathawkers.com.

Brand Guidelines

Logos

Icon

THE HAWKERS’ ICON

The icon can be used as a stand alone piece, either encompassed inside a stroked circle where the inner symbol matches the outer shape, or as a solid-color or gradient circle. This must always be the case. The Hawkers’ icon may also be used as a design element.

THE HAWKERS’LOGO

Our logo introduces the full brand name, our two main type-styles, and the Hawkers’ icon. The full logo should always be used for external facing marketing materials.

Hawkers

THE HAWKERS’ MICRO LOGO

Our micro logo introduces a standalone ‘Hawkers’ version with one type-style, and the Hawkers’ icon. The micro logo should be used on internal marketing materials. Color options for the full logo also apply to the micro logo.

Hawkers Badge Logo

THE HAWKERS’ BADGE

Our badge introduces the full brand name, our two main type-styles, and the Hawkers’ icon. Four-color and one-color options are available. Full black or white versions are permissible, when needed.

Imagery

PHOTOGRAPHY ASSETS

Our image style is broken into two moods, day and night. Day should be defined by a human element, relationships, and natural light. Night should focus on environment, saturated light, and high contrast. Both moods focus on depth of field, motion, energy, and an emphasis on temperature.

Below you can download a collection of web optimized photography for digital use. For print quality images, please contact our media relations team using the email below.

Colors

Fire
HEX #ff4713
PMS 172

Lemongrass
HEX #08ad7a
PMS 339

Charcoal
HEX #555759
PMS 425

Tamarind
HEX #f79723
PMS 7564

Basil
HEX #287661
PMS 555

Steel
HEX #98a3ad
PMS 7543

Chili
HEX #c32027
PMS 711

Water
HEX #68a2b9
PMS 549

Ginger
HEX #bd9031
PMS 7556

Fonts

HAWKERS’ FONT SUITE

Our choice of typeface is as important as what we do with it. We believe the beauty of type lies in utility. In short, prettiness without readability serves no one.

We use four fonts in our marketing materials. They are Brothers, Alternative Gothic No 3 D (Available via TypeKit. If this font is needed, please contact Marketing), Alegraya, and Lora. Instructions on how to use each font are located in the download below.