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Hawkers brand

Media Assets

In case you couldn’t tell from our Instagram profile, we’re a pretty fun crew. The Hawkers Asian Street Food brand is built on vibrancy, authenticity, and most of all, fun.

Want to take a peek inside our creative brains? Enter at your own risk and explore below for a look at how we handcrafted the Hawkers brand from the ground up. Have a few Q’s? That’s cool too. We have the A’s. Shoot ‘em over to media@eathawkers.com.

For interviews, additional images, and media requests, please email media@eathawkers.com.

Logos

Hawkers

THE HAWKERS’ ICON

The icon can be used as a stand alone piece or as as a design element.

Hawkers Full Logo

THE HAWKERS’FULL LOGO

Our full logo introduces the full brand name, our two main type-styles, and the Hawkers’ icon. The full logo should only be used for external facing marketing materials.

Hawkers Standard Logo

THE HAWKERS’ STANDARD LOGO

Our standard logo introduces a standalone ‘Hawkers’ version with one type-style, and the Hawkers’ icon. Color options for the full logo also apply to the standard logo.

Hawkers Badge Logo

THE HAWKERS’ BADGE

Our badge introduces a stacked version of our logo, featuring the Hawkers’ name and icon. Two-color and one-color options are available. Full black or white versions are permissible, when needed.

Imagery

PHOTOGRAPHY ASSETS

Our image style is broken into two moods, day and night. Day should be defined by a human element, relationships, and natural light. Night should focus on environment, saturated light, and high contrast. Both moods focus on depth of field, motion, energy, and an emphasis on temperature.

For a collection of web optimized photography for digital use or for print quality images, please contact our media relations team.

Colors

Fire
HEX #ED512B

Basil
HEX #007A66

Charcoal
HEX #444745

HEX #FEBF10

HEX #ED6B36

HEX #B3CDB2

HEX #EAE6E6

Fonts

HAWKERS’ FONT SUITE

Our choice of typeface is as important as what we do with it. We believe the beauty of type lies in utility.

We use several fonts in our marketing materials. Below you can access our main typeface, Rebrand. To install on a mac, simply drag and drop the files into fontbook, or your fonts folder on a PC.